Want to work with brands??
I’ve had a few people asking me for my thoughts on how to approach brands. My #1 tip: Pick up the phone!! (Read on for a cold calling script!)
Marketing/PR folk are very relationship driven. A random email sent through a contact form on their website will end up in a black box, and you’ll probably never get a response. How many impersonal email pitches have you deleted without even bothering to read them?
Find a general contact number and ask for someone in marketing. Sometimes you might be referred to their PR rep. And yes, it will probably take a few attempts to get to the right person!
COLD CALL SCRIPT
Here’s a script of what I say when I’m cold calling a new brand (once I’ve reached PR/marketing):
“Hi, my name is Nagi. How are you today?”
“I just wanted to reach out and introduce myself to you. I’m based in Sydney and I run a food blog called RecipeTin Eats. I share recipes of my own which I also photography myself.”
(This is where you need to customise for the brand) “The reason I’m calling is because I own a Nespresso machine and I love it. I use it every morning and I can’t start a day without a cup of Nespresso coffee. One of the things I like to do for my readers is to share with them about products that I love. They like to know what kitchen gadgets I use and what my favorite products are. I get pitches everyday from brands wanting me to endorse their products on my blog but I never respond, I only work with brands I love and actually use myself.”
“So I just wanted to let you know who I am and that I love Nespresso. Do you have an email address so I can send you my details? I could also send you a one pager that tells you more about my blog.”
And that’s how it goes. You just never know what opportunities will arise.
1. Never talk about $ on the first call. Be cagey if you are asked.
2. If you’ve recently worked with another brand and have a great statistic you can throw in, DO IT!
3. If you can talk about a strong relevance between your audience and their product (e.g. healthy food blog for a health product), DO IT!!
4. If you are in a niche sector eg. health, gluten free, sugar free – then you are lucky because you can target a niche sector! So make sure you talk about how your audience is the perfect fit for the brand you are pitching to.
5. If you are just starting out or growing, then focus on your growth statistics! Tell them to get in NOW while you are growing because they’ll get a “better deal” and their product will remain endorsed on your blog forever….
Hope this helps!