“Sell” Your Recipes

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I have a “sales pitch” for every recipe I post. It’s a very deliberate and conscious thing I do to make my blog unique. That way, my recipes aren’t just “another yummy recipe”. This is not about changing the food you share. You should always, always be true to yourself and post the food you love. This is about making sure you tell everyone why you love that recipe.

This tip is the #1 way I grew my blog from zero to 1 million monthly views in 8 months. (And if you are curious, you can read my entire “top tips” list in this post: How I Did It: Zero to 1 Million Monthly Views in 8 Months).

Think about why you love the recipe you’re sharing. And emphasise that point!

Sales Pitch For Every Recipe

Spicy Italian Breakfast Roll Ups

The sales pitch: “Breakfast on the go that’s freezer friendly and can be reheated in the microwave!”

That doesn’t mean I only share one pot, of 3 ingredient recipes. It just means that there’s a sales pitch for every single recipe.

If you post a Spaghetti Bolognaise recipe, is it “just another bolognaise recipe?” Or is it:

  • “Dug out from the family treasure troves, a recipe passed down through generations of my family”
  • “A truly authentic, classic Italian Bolognaise recipe, made long and slow the only way Italian Nona’s say it should be done”
  • “A mid week speedy version you’ll get on the table in 20 minutes”
  • “A unique spin on the classic Bolognaise with a spicy kick of chili and a cheesy tomato sauce!”

Here is the selling point of the last 6 recipes I have shared:

So think about why YOU LOVE the recipe you are sharing. And make sure you emphasise that point!

– Nagi

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The Food Photography Book by Nagi from RecipeTin Eats

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