I have a “sales pitch” for every recipe I post. It’s a very deliberate and conscious thing I do to make my blog unique. That way, my recipes aren’t just “another yummy recipe”. This is not about changing the food you share. You should always, always be true to yourself and post the food you love. This is about making sure you tell everyone why you love that recipe.
This tip is the #1 way I grew my blog from zero to 1 million monthly views in 8 months. (And if you are curious, you can read my entire “top tips” list in this post: How I Did It: Zero to 1 Million Monthly Views in 8 Months).
Think about why you love the recipe you’re sharing. And emphasise that point!
That doesn’t mean I only share one pot, of 3 ingredient recipes. It just means that there’s a sales pitch for every single recipe.
If you post a Spaghetti Bolognaise recipe, is it “just another bolognaise recipe?” Or is it:
- “Dug out from the family treasure troves, a recipe passed down through generations of my family”
- “A truly authentic, classic Italian Bolognaise recipe, made long and slow the only way Italian Nona’s say it should be done”
- “A mid week speedy version you’ll get on the table in 20 minutes”
- “A unique spin on the classic Bolognaise with a spicy kick of chili and a cheesy tomato sauce!”
Here is the selling point of the last 6 recipes I have shared:
- Mexican Breakfast Tacos – something different for breakfast
- Double Cheese and Bacon Rolls – not just topped, but also stuffed with cheese and bacon
- One Pan Rotisserie Flavoured Chicken on Potato Gratin – two dishes made in one pan. The “new generation of one pot cooking”!
- Spicy Little Muffin Tin Chicken Tostadas – cut tortilla rounds baked in a muffin in, make ahead party food
- Mini Strawberry French Toast – breakfast you can actually eat in bed without cutlery or crumbs
- Filipino Chicken Adobo – a dish with big flavours that is easy to make with everyday ingredients
So think about why YOU LOVE the recipe you are sharing. And make sure you emphasise that point!