If you want to earn money from sponsorships and other sources other than ad income, you need a Media Kit for your blog.
A professional and slick looking Media Kit will make your blog stand out from the crowd. But it might just seem like a daunting task to not only gather the information you need, but also to design a professional looking Media Kit.
I can’t help you with the former but I can with the latter. Here are TWO free media kit templates! A Photoshop Template and a Word Template courtesy of Meggan from Culinary Hill!! I hope you find them useful!
It’s only fair to share! Let your friends know about this:
What to do with your Media Kit
The Media Kit is a one pager that condenses the key information about your blog onto one page. It is useful because it’s an easy way for prospective clients to find out more about you in one, concise summary, rather than reading pages and pages on your blog and “figuring it out” for themselves. It’s how they can tell whether you will be a good fit to work with them.
I do not keep my Media Kit on my blog but you could do so if you wanted to. When I am making a cold call or contacting a company for the first time, I attach it to the email. And likewise, when brands or PR companies contact me, if I think we might be a good fit I send them my Media Kit.
How to “sell” yourself if you are growing
If you are an up-and-coming blog, don’t get down about your stats! Stats are not necessarily the most important thing that clients are interested in. More important to clients is reach and influence. Client will pay more to work with publishers who have the audience they are after, even if you don’t have huge traffic. For example, specialising in a particular type of cuisine or diet, readers in a particular country or a very engaged audience.
And you don’t need to think global! There are very successful local bloggers whose audience are focussed on a particular city. So even though those bloggers may not have hundreds of thousands of views a month, they are so niche it makes them the ideal channel to spread the word about local businesses. And I’m not just talking about mum & dad stores – I’m talking about clients with large publicity budgets such as food and wine events. Read more below about having a niche and working with brands.
Here are some ideas for how to sell yourself if you don’t have high traffic:
- If your blog is in a defined niche, emphasise that. Having the right traffic is more important than lots of traffic;
- Focus on growth ->Monthly traffic: 10,000 (20%+ average growth per month). Use a period of time when you had significant growth to calculate the %, whether it’s the past 2 months or past 12 months!
- High Mail List open rate -> Subscribers: 500 (80% Open Rate ) (food industry standard is about 20% according to Mail Chimp)
- Geographic – if your audience is mostly in a particular country, emphasise that. For bloggers outside of America with a large US audience (me!), use this to your advantage! Approach businesses who export products to America – you will be surprised how many there are!
- If you have a large social following on any of the social media platforms and/or significant growth rates, emphasise that!
- If you specialise in photography, put that forward as your key strength. (And make sure your blog reflects your skills!)
Having a Niche is Key to Working with Brands
Have you read my post about choosing your niche? When you start working with brands, it becomes even more important to have a very specific defined niche. Here’s a fact: clients will pay top dollar to work with bloggers who are focussed on a particular market. I’m talking $1+ per page view. By this, I mean (as an example) the client paid $2,000 for a blogger to do a post which was viewed around 2,000 times in 6 weeks, which is an average of 50 page views per day for that particular post.
Which gives you an idea of the traffic size of that blog. It’s not massive. But it doesn’t matter. What matters to the client is that their exact target audience is being reached through that blog.
Just to be clear – this example I am referring to is a blog in a very specific market with a highly engaged following. So don’t think that if you are a general food blog that you can approach clients and quote rates equating to $1 per average post view!
I didn’t mean to start rattling on about working with brands in this post as I’m saving it for a separate one. But it’s a tasting to wet your appetite and get you motivated to do your media kit!!
Don’t forget to keep your media kit updated!