Growth Tip: Variation of Popular Posts

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Variations of your most popular posts are a great way to leverage your existing traffic. Don't forget to cross-pollinate!

I found this to be a great way to leverage off my popular posts. One of my early recipes that “took off” was Cinnamon French Toast Sticks (“French toast you can eat with your hands and tastes like cinnamon doughnuts!”).

Since then, I’ve done a bunch of finger food French Toast variations (it’s kinda become “my thing”!) and most have proven to do very well. The advantage here is that you can CROSS POLLINATE – I’ve written about this before. So you can promote related posts WITHIN the post, not just relying on a Related Content plug in at the bottom of a post.

I’ve taken it to another level and created an entire French Toast collection (via a category) which I reference in all my french toast posts. :)

Tips:
1. I wouldn’t do them too close together, otherwise it’ll be too repetitive
2. Make them similar…but different. “Same, same…but different!”

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The Food Photography Book by Nagi from RecipeTin Eats

Comments

  1. says

    This is a really great tip and one I will work on over the next few weeks. I had one very early recipe that became a real hit on Pinterest (well, “hit” measured by my traffic standards anyway….:)). I didn’t think the photo was all that good so it must have been the recipe that people really liked. Never thought to use this as a jumping-off point for more in this direction – until now! Thank you!! :)

    • Nagi says

      Definitely give it a go!! And that’s always the way isn’t it – the ones that “take off” are never the greatest photos!! My most popular ones aren’t the best pics! :)

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